Why Netflix and TikTok are turning to gaming to safe their future

The streaming wars are heating up. In March, Disney delayed the discharge date of Obi-Wan Kenobi to May 27 to coincide with the launch of Netflix’s prime present, Stranger Things. This on the again of Google’s announcement YouTube Shorts had matched TikTok’s 1.5 billion subscribers within the short-form video market.

Facing elevated competitors, falling subscriber numbers and lack of content material, Netflix and TikTok are having to diversify. And for this they’re turning to video games. With greater than three billion gamers worldwide, and an estimated market share of US$200 billion, the gaming business is each well-liked and profitable.

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