Warner Bros. is betting massive with its summer time launch of the biopic “Elvis.” The 2:40-hour movie is an adaptation of rock-and-roll legend Elvis Presley’s (Austin Butler) life, from the angle of his long-time supervisor, Colonel Tom Parker (Tom Hanks). It explores the connection between Elvis and Parker from the King of Rock’s ascension to fame to his fall.
Warner Bros. brings in a giant identify
“If you talk to Warners, they know that each Baz Luhrmann movie has grossed more than the previous one. In ‘The Great Gatsby,’ which is almost 10 years ago now, [it] did about $350 million. Now, that [movie] also had Leo DiCaprio, Carrey Mulligan, Tobey Maguire. Nobody [in ‘Elvis’] is at that level, and that’s a book that literally every high school kid has read. So it’s a little bit different,” says Matt Belloni, founding companion of Puck News.
Can Warner Bros. revenue from it?
“It’s a bizarre movie for summer because this is not like a summer movie from 20 years ago where you could get away with doing a big, splashy biopic, without any pre branded IP, or explosions and still do a number in the summer,” Belloni affirms. “And what we’ve seen coming out of the pandemic is that, for the most part, you need something pre existing to lure an audience.”
Who is that this film for?
“It would seemingly be more older audiences, but [they] are not not quite flooding back to the theaters yet. Unless it’s something they really, really want to see like ‘Top Gun: Maverick,’ says Kim Masters. “‘Top Gun’ has passed $900 million. That’s a phenomenal number. That is the career best for Tom Cruise, certainly, and for Jerry Bruckheimer, the producer who’s done a lot of big movies. That shows that for the right thing, people will turn out. But I’m not sure ‘Elvis’ is the right one.”
“It has Tom Hanks, who is a real movie star, but he’s in a fat suit. He’s doing a weird accent, so it’s not an automatic lure,” Belloni provides.
“Elvis” a product of Warner Bros. earlier regime
“Under the new ownership from Discovery, I don’t know if they would make [‘Elvis’],” says Belloni. “It’s a weird situation they’re in now because due to COVID, and some of the scheduling problems they’ve had, this is the only live action movie from Warner Bros. this summer. They have an animated DC movie later, but they don’t have Harry Potter. So this is it!”
New Warner Bros. administration and “Elvis”
“Ironically, [for] Mike DeLuca, the new head of Warner’s film studio, [‘Elvis’] actually seems like the kind of movie he might throw the dice on, but maybe not bottom-line oriented David Zaslav, his boss,” Masters notes.
“[DeLuca] made a movie like this [on MGM Studios/Amazon]. He made ‘Respect’ the the Aretha Franklin movie that came out and bombed last fall,” Belloni explains. “And obviously the COVID situation was worse then, but I think the Aretha Franklin songs are a little bit more relevant than the Elvis music.”
On a unique notice: “The Pentaverate,” one other Netflix’s woe
“A piece in The Information about Ted Sarandos talked about this Mike Myers project that Netflix made called ‘The Pentaverate,’ which was not something that people at Netflix generally wanted to make, and this is something that Sarandos wanted to make,” Masters factors out. “Serrano’s has a relationship and does what he likes, and I feel like the controversy at Netflix continues.”
“Heads of the companies making shows that they want to make because their friends made them is nothing new. But for Netflix, being such a data driven company, I guess people do get upset when they deviate from one executive’s whims, and now people are more willing to talk about it,” Belloni concludes.